Course teached as: B019344 - FRENCH - ADVANCED LEVEL Second Cycle Degree in DESIGN OF SUSTAINABLE TOURISM SYSTEMS
Course Content
"Communication Strategies in Areas of Traditional Tourism, Sustainable Tourism, Environment and NGO”.
- Advertising today (Elements of the message - Slogan or signature of the brand - Identify different communication situations - Writing the message) / Brand (Brand, Product and Brand) / NGOs, humanitarian organizations and the pub.
A practical part includes the analysis of advertisements in France. In addition, the documents written in Italian allow will allow to combine analysis and practice of translation.
