Teaching is in italian with seminars also in english
Course Content
The laboratory includes a first part on the digital marketing and a second application part througt group work. During the course will be planned seminars and cases study.
ATTENDING STUDENTS:
- D.Berti, Digital Marketing Grammar, Franco Cesati Editore (2017);
- Slide corso;
- Letture;
- Project Work
NON ATTENDING STUDENTS:
- P.Peretti, Marketing Digitale, Apogeo (2011)
- A.Semoli, Web Analytics, HOEPLI (2012) CAPITOLI 1,2,3,4,5.
Learning Objectives
The course places the objective to illustrate the most important themes of the digital marketing, with particular reference to the web strategy.
The program, also facing the argument in its complexity, is focused on the problematic ones of strategic, operating and organizational nature of the enterprises that operate in the digital markets.
Prerequisites
Preliminary teaching:
Marketing priciples and instruments.
Teaching Methods
Front and computer classroom teaching
Further information
For attending students the slides will be made available at the and of each training module.