The course goal is to make students aware about the new instruments of on line business that company can use in order to gain a market competitive advantage.
The main arguments are:
- e-procurement models and on line auctions as new purchasing tools - multichannel management and e-commerce
- web marketing and new communications tools by community, blogs, social media networks and so on;
- the "distribution channel management" models
- Monitoring tools and KPI’s
Slides and articles presented by the teacher during the class
Learning Objectives
Provide new knowledges and increase student analytic capabiliy in using internet technology and all the e-business applications. These competences can improve company resource allocation and allow a better market competitive activity.
Prerequisites
Basic knowledge in management and marketing
Teaching Methods
Class attendance and group project partecipation are required
Type of Assessment
Group project at the mid-term are due and a individual project as final is required
Course program
The course goal is to make students aware about the new instruments of business on line that company can use in order to gain a market competitive advantage.
The main arguments are:
- e-procurement models and on line auctions as new purchasing tools
- the marketplaces
- web marketing and new communications tools by community, blogs, social media networks and so on;
- the "distribution channel management" models
- the customerization in the product life cycle.