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B019053 - HISTORY OF ADVERTISING LAB
Main information
Teaching Language
Course Content
Suggested readings
Learning Objectives
Prerequisites
Teaching Methods
Type of Assessment
Course program
Academic Year 2020-21
Course year
Third year - First Semester
Belonging Department
Economics and Management (DISEI)
Course Type
Single education field course
Scientific Area
SECS-P/12 - ECONOMIC HISTORY
Credits
6
Teaching Hours
48
Teaching Term
14/09/2020 ⇒ 09/12/2020
Attendance required
No
Type of Evaluation
Giudizio Finale
Course Content
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Course program
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Lectureship
Teaching Language
Italian
Course Content
The lab examines the historical, social and economic dimension of advertising. The lessons cover a long span of time: from the Roman era to the second half of the twentieth century.
Suggested readings (Search our library's catalogue)
Non-attending students:
V. Codeluppi, Storia della pubblicità italiana, Carocci editore, Roma, 2013.
M. Tungate, Storia della pubblicità. Gli uomini e le idee che hanno cambiato il mondo, Franco Angeli, Milano, 2010 (only Introduction and chapters n. 1, 2 and 9).
Attending students:
The program will be arranged in class along the semester.
V. Codeluppi, Storia della pubblicità italiana, Carocci editore, Roma, 2013.
M. Tungate, Storia della pubblicità. Gli uomini e le idee che hanno cambiato il mondo, Franco Angeli, Milano, 2010 (only Introduction and chapters n. 1, 2 and 9).
Attending students:
The program will be arranged in class along the semester.
Learning Objectives
The course aims to provide in-depth theoretical knowledge of the evolution of advertising in the Western world and in a long-term perspective. It will also provide the elements needed to develop original interpretive skills in analyzing the different forms of advertising.
Prerequisites
No prerequisite.
Teaching Methods
Frontal teaching lessons with analysis of iconographic material and use of audiovisual media.
Visit to the State Archives of Prato or Florence.
Type of Assessment
The written exam lasts between 60 and 75 minutes and consists of two essay questions. Total weight in grade evaluation: 60%.
Each student attending class should prepare a Power Point presentation by which he will reconstruct how the advertising of a product evolved over time. This PP presentation will weigh 40% on the final grade.
Each student attending class should prepare a Power Point presentation by which he will reconstruct how the advertising of a product evolved over time. This PP presentation will weigh 40% on the final grade.
Course program
The course aims to provide in-depth theoretical knowledge of the evolution of advertising in the Western world and in a long-term perspective. It will also provide the elements needed to develop original interpretive skills in analyzing the different forms of advertising.