The course purpose is to understand how to transform the business idea into economic value through the design of new corporate and business models that highlight the value-added driven by the business strategy, with references to the development strategies and evaluation methods.
ATTENDING STUDENTS:
1. Teaching Notes - Strategia e valore d’impresa. Dall’idea alla strategia, dalla strategia al piano e dal piano al valore, Ciappei C. (a cura di).
NOT ATTENDING STUDENTS:
1. Strategia e valore di impresa, Ciappei 2005
Chapters: 1,2,6,7
2. Teaching Notes - Strategia e valore d’impresa. Dall’idea alla strategia, dalla strategia al piano e dal piano al valore, Ciappei C. (a cura di).
Learning Objectives
Integrate the knowledge and skills of organization, marketing and finance to develop concrete strategy hypothesis to increase the business economic-financial value.
Prerequisites
Basic knowledge of business management, accounting and budgeting.
Teaching Methods
Lectures and case studies.
Type of Assessment
ATTENDING STUDENTS:
The correct learning will be verified in three ways:
- group assessment of the strategic plan with reference both to the classroom presentation during the course and to the writing in writing of the report;
- individual oral examination for the deeper analysis of particular aspects of the strategic plan;
- written examination regarding the strategic plan.
NOT ATTENDING STUDENTS:
Oral and written test about in carrying out a strategic plan similar to that carried out by the attending students.
Course program
ATTENDING STUDENTS:
1. Teaching Notes - Strategia e valore d’impresa. Dall’idea alla strategia, dalla strategia al piano e dal piano al valore, Ciappei C. (a cura di).
2. Classroom presentation and written report of the Strategic Business Development Plan.