ITA | ENG
B029662 - ONLINE BUSINESSS TOOLS WORKSHOP
Main information
Teaching Language
Course Content
Suggested readings
Learning Objectives
Prerequisites
Teaching Methods
Further information
Type of Assessment
Course program
Academic Year 2020-21
Course year
Second year - Second Semester
Belonging Department
Economics and Management (DISEI)
Course Type
Single education field course
Scientific Area
SECS-P/08 - MANAGEMENT
Credits
5
Teaching Hours
40
Teaching Term
22/02/2021 ⇒ 28/05/2021
Attendance required
No
Type of Evaluation
Giudizio Finale
Course Content
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Course program
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Lectureship
Teaching Language
Italian
Course Content
The course includes group projects in collaboration with digital start-up companies and the topics covered concern:
- the Business model definition and improvement
- the Revenue model definition and improvement
- market demand analysis
- analysis of the competitive situation.
- social media strategy and web marketing activities;
Each group will work in collaboration with a start up company to develop the project.
- the Business model definition and improvement
- the Revenue model definition and improvement
- market demand analysis
- analysis of the competitive situation.
- social media strategy and web marketing activities;
Each group will work in collaboration with a start up company to develop the project.
Suggested readings (Search our library's catalogue)
The material will be distributed by the teacher during the course
Learning Objectives
- Develop hard skills on the topics covered by the course
- develop soft and social skills through group work and public presentations
- develop relationships and networks with the companies that collaborate in the project
- develop ability to analyze market phenomena and problem solving ability of economic and competitive problems.
- develop soft and social skills through group work and public presentations
- develop relationships and networks with the companies that collaborate in the project
- develop ability to analyze market phenomena and problem solving ability of economic and competitive problems.
Prerequisites
Basic knowledge of Management and Marketing pricniples.
Teaching Methods
The course uses innovative teaching methods that consist of activities aimed at developing soft and social skills through blended learning and flipped classroom models where students, through their work group, tackle projects with innovative digital start-ups and present them to the class.
Further information
The laboratory is developed in collaboration with the start-ups belonging to the NanaBianca incubator
Type of Assessment
Learning is verified through the
- evaluation of participation in the group project (final group presentation)
- evaluation of the individual contribution to the project (oral interview).
- evaluation of participation in the group project (final group presentation)
- evaluation of the individual contribution to the project (oral interview).
Course program
The topics covered in the course concern:
1. BUSINESS MODELS IN THE DIGITAL WORLD
- the definition of the elements making up the business model
- the definition of the revenue model
- design and improvement of the business model and the revenue model of the project start-up.
2. MARKET ANALYSIS
- analysis of market demand through online and offline marketing research
- analysis of the competitive situation
- identification of competitive levers to be adopted to acquire a competitive advantage on the project start-up market.
3. COMPETITIVE AND MARKETING STRATEGY
- Market strategy development
- Social media strategy and web marketing design
Each working group develops these contents in collaboration with the project start-up.
1. BUSINESS MODELS IN THE DIGITAL WORLD
- the definition of the elements making up the business model
- the definition of the revenue model
- design and improvement of the business model and the revenue model of the project start-up.
2. MARKET ANALYSIS
- analysis of market demand through online and offline marketing research
- analysis of the competitive situation
- identification of competitive levers to be adopted to acquire a competitive advantage on the project start-up market.
3. COMPETITIVE AND MARKETING STRATEGY
- Market strategy development
- Social media strategy and web marketing design
Each working group develops these contents in collaboration with the project start-up.