B029661 - INNOVATION AND NEW PRODUCT DEVELOPMENT WORKSHOP

Italian.
Foreigners students can comunicate with the teacher in English and request to write down their report in English.

The formulation of a new product idea. Identification of needs and potential users through market researches. The development of product concepts through methodologies for the link between needs, metrics and product specifications. Product concept selection. Evaluation of the concept and estimate of its economic potential. The launch of the new product; access to distribution channels; the communication plan.

Study materials (handouts, powerpoints) can be acquired through the Moodle e-learning platform.

Textbook useful for consultation:
- Ulrich, K.T., Eppinger, S.D., Filippini, R., (2007), Progettazione e sviluppo prodotto, McGraw-Hill.
English Version: - Ulrich, K.T., Eppinger, S.D., (2011), Product Design and Development, McGraw Hill.

The student develops knowledge and skills in the development of a new product, with particular reference to the analysis of needs that can meet, the definition of a specific product concept, its economic evaluation, the ability to communicate to potential investors the validity of the new product idea.

Skills acquired at the end of the course:
Learning of a methodology that allows to face in a structured way the setting up and management of a process of developing a new product, developing the ability to carry out market research, to define product specifications, to assess the feasibility of the project and to know how to communicate value to potential investors.

It is advisable to have a good knowledge of Management and Marketing. Knowledge of the essential elements of the topic of Entrepreneurship and Innovation is also useful.

- Frontal teaching lessons: Total 8 hours.

- Laboratory activities: development of a group project work with coaching by the teacher (32 hours)

- Seminars by external experts

Realization in group of a detailed Report for the creation and launch of a new product and its brief presentation.

1. Introduction
2. Development Processes
3. Opportunity Identification
4. Product Planning
5. Identifying Customer Needs
6. Product Specifications
7. Concept Generation
8. Concept Selection
9. Concept Testing
10. Evaluation of the economic potential
11. Lauch